Who Created Labubu

Kasing Lung is an artist who was born in Hong Kong. When he was seven years old, his family moved to the Netherlands. Like many children in a new country, he found it difficult to adjust.

He did not know the language and felt like an outsider. To comfort himself, he turned to picture books and drawing. That simple hobby would later lead to the creation of something magical.

Kasing spent many quiet hours sketching in his room, especially since his parents ran a restaurant and needed silence during the day.

Over time, he created characters that reflected his emotions and imagination. One of those characters was Labubu.

Today, Kasing lives in Belgium, but his creativity and storytelling continue to reach fans around the world.

The Birth of Labubu

Labubu is the main character in a story series Kasing created called The Monsters. It began as a simple drawing. Labubu was never meant to be a worldwide brand.

It was just a creature Kasing made up, with sharp teeth, large eyes, and a mischievous personality.

In 2015, Labubu was turned into a physical toy for the first time. This was done in partnership with a company called How2Work.

These early toys were small vinyl figures and were mostly known among art toy fans. But everything changed in 2019 when Kasing partnered with Pop Mart, a large toy company based in China. This partnership brought Labubu into the mainstream.

Pop Mart began selling Labubu figures in blind boxes. Buyers would not know which version they would get until they opened the box. This surprise element added excitement and boosted demand among collectors.

Kasing Lung’s Vision for the Future

Even with all the success, Kasing Lung has never forgotten his original purpose. Labubu was meant to be a character with a story, not just a product.

Kasing wants to return to that vision by releasing new storybooks and expanding Labubu’s world with more care. He plans to create more adventures and deepen the stories behind each character.

Other creatures from The Monsters series, like Zimomo, Mokoko, and Tycoco, will also have more roles in future projects. Kasing believes Labubu’s world still has much more to explore.For him, it is not just about selling toys. It is about telling stories that connect with people.

What Inspired Labubu’s Look

Labubu is not based on any one myth or legend. Instead, it was inspired by the Nordic folklore stories Kasing read as a child.

He was fascinated by tales of elves, forest spirits, and magical creatures who lived in the woods. These stories shaped the way he imagined Labubu’s world.

Labubu has nine sharp teeth, big eyes, and pointy ears. It has a small, furry body and often appears in different costumes or themes.

The mix of cuteness and mischief is what makes Labubu so special. It feels like a creature from a fairytale, but with a modern, fun twist.

Kasing has said that Labubu is like his other self. It does things that he dreamed of doing when he was younger but was too shy to try.

That connection between artist and character makes Labubu more than just a toy. It becomes something with emotion and personality.

What is the Origin of Labubu

The origin of Labubu goes back to Kasing Lung’s childhood. He was inspired by stories about elves and magical forest spirits.

These were the kinds of stories he read while living in Europe. He mixed these ideas with his own drawings and created a group of characters called The Monsters. Labubu was the main one.

Labubu is a small elf like creature with a funny face, nine sharp teeth, and big eyes. Its look comes from the idea of being both cute and wild at the same time.

In 2015, it appeared as a toy figure for the first time. In 2019, the real rise of Labubu started when Pop Mart began selling it in blind boxes.

Since then, Labubu has become a famous character with hundreds of different versions. Its origin comes from a mix of art, childhood imagination, and fairy tale inspiration.

Is Labubu a Chinese Brand

Labubu itself is not a Chinese brand. It was created by Kasing Lung, who is from Hong Kong and lives in Belgium now. The idea, design, and character all came from him.

However, Labubu became popular through a Chinese toy company called Pop Mart. In 2019, Pop Mart started working with Kasing Lung to produce and sell Labubu figures.

Even though Labubu was not born in China, most people today know it as part of Pop Mart’s collection.

So Labubu is not a Chinese creation, but it became successful through a Chinese company.

Which Country Makes Labubu

Labubu toys are made in China. Pop Mart, the company that produces and sells the figures, is based in Beijing.

They handle the manufacturing, packaging, and selling of all Labubu products. That includes vinyl toys, plush dolls, keychains, and many other items.

Even though Labubu was designed by an artist living in Europe, the toys you see in stores are made in Chinese factories.

China is the country where the toys are produced and shipped from. Pop Mart also runs stores in other countries, but the main production always takes place in China.

So while the idea of Labubu came from a personal story, the physical toys are made in China and distributed all over the world.

Final Thoughts

Labubu did not come from a big company or a marketing idea. It came from one artist’s heart. Kasing Lung imagined a small, playful creature during his childhood, and that imagination turned into something people all over the world now treasure.

Labubu is not just a toy. It is a symbol of storytelling, art, and joy. From a quiet childhood drawing to a global icon, Labubu’s journey proves that creativity still matters. Fans love it because it feels personal, magical, and real.

This is the true story of who created Labubu and how it became the most loved little elf in the world.